Seminar goal

Assertiveness is ability or a skill of individuals to stand up for themselves and to fulfil their needs effectively. It is a type of behaviour when people make an active progress towards achieving their goals and make all the necessary steps for their accomplishment by themselves, as opposed to passive behaviour when a person is an inactive object which only reacts to situations in life. Assertive people shape their own destiny and control all spheres of life (job, interpersonal relationships, intimate relationships, parenting…).
Assertiveness is extremely important for healthy functioning of both individuals and companies. This is why assertiveness is equally interesting to both scientists and practitioners.

Scientific research has shown that assertive individuals make a more quick progress through their business career than their equally qualified but unassertive colleagues. So, it is no wonder that the leading world companies have included assertiveness training in the basic educational programme for their employees.

Assertiveness training in some companies has a purpose to foster interpersonal relations, to create more efficient and flexible communication, and reduce stress. The training can also be applied in other contexts except business. It can help to all shy people and to all who have a feeling of being exploited by others or of being unable to stand up for themselves. Assertive communication helps people to be more efficient in standing up for themselves and to develop quality relationships with other people.

Seminar goal is the development and improving assertiveness skills, knowledge and competences that are vital for successful career. Through this seminar, participants will learn key competencies that modern employee must have – and techiques for mastering them, practical steps for developing their own skills. The training leader will pay special attention to the psychological and practical aspects of assertiveness to concrete business situations.

Who is the seminar for?

The seminar is designed for managers and experts of all levels, team leaders, the newly appointed managers and all others who want to develop their assetivenes.


The training is organized in the form of workshops that are primarily oriented to experiential learning of the necessary skills. Our workshops are characterised by dynamic, interactive work with plenty of exercises that enable our participants to experience and practice directly the use of necessary skills. Besides that, during training, participants are constantly provided by feedback from the trainer. Participants are divided into teams of three or four that compete to each other. They are also constantly encouraged to exchange their experiences with their colleagues.

We use combined methods of learning:

  • Presentations of key theory concepts
  • Role-play
  • Video feedback
  • Teams competition
  • Study cases
  • Critical situations analysis
  • Discussions
  • Panels
  • Demonstrations
  • Brainstorming etc.


The optimal duration of the seminar is 8 hours.

After attending the seminar, participants will be trained

  • • To describe and explain successful models and principles of assertive communication
    • To analyze, identify, detect and assess the correct and incorrect actions (errors) that occur in the assertive communication process and how to avoid typical mistakes
    • To apply successful models and principles of assertive communication
    • To build syntheticly their own style of assertive communication

From the content of the seminar

  • • Assertiveness as a feature
    • Aggressive, passive and assertive communication
    • How to say no
    • How to stand up for yourself
    • Tripartite sentence technique
    • Assertive resolving unpleasant situations where we were verbally attacked

Number of participants

The optimal number of participants: 8 – 12.