IMMSP – INTERNATIONAL MANAGEMENT & MARKETING STUDY PROGRAM
IMMSP – International Management & MARKETING STUDY PROGRAM odžan je u period 23.11. – 8. 12. 2008. godine u četiri svjetske metropole
IMMSP – International Management & MARKETING STUDY PROGRAM odžan je u period 23.11. – 8. 12. 2008. godine u četiri svjetske metropole: New York, London, Pariz i Dubai. Ovaj program uključivao je studijske posjete uglednim svjetskim organizacijama / kompanijama: : Nike, Bloomberg, House of Hoops, Apple, MoMa, Starwood Hotels and Resorts, Air France, L’Oreal, Moet et Chandon, Yahoo, Manchester United, Tesco, Nakheel Retail, Mall of the Emirates (Ski Dubai).
U programu je sudjelovao 25 sudionika, vodećih hrvatskih menadžera, a voditelj programa bio je Michael Morrison, voditelj International Programme for Retail Research u Australian Monash University u Melburnu i glavni istraživač u Australian Centre for Retail Studies.
