Business Presentation and Public Speaking

Program Objective

The art of business presentation is crucial for an individual’s business success. For the success and acceptance of a business proposal or idea, the presentation is at least as important as the idea or offer itself. However, for a very small number of business presentations that happen daily in the business world, we can say they manage to avoid five cardinal presentation mistakes: unclear point, unclear relevance to the audience, unclear sequence, excessive detail, and excessive duration.

The goal of the Business Presentation and Public Speaking workshop is to acquire skills that enable successful business presentations. During this seminar, participants will familiarize themselves with key principles of successful business presentations. The training will pay special attention to the psychological and practical aspects of business presentation, namely how to successfully apply specific knowledge and skills in practical business situations.

The business training “Business Presentation and Public Speaking” covers all important aspects of business presentation, structure, flow, visuals, the art of public speaking, influence, and persuasion.

Business Presentation and Public Speaking

Intented Audience

The seminar is intended for anyone who wants to improve their business presentation and public speaking skills, especially managers and sales personnel at all levels. After attending the seminar,


participants will be able to:
  • Describe and explain the principles of successful business presentation
  • Analyze, recognize, identify, and evaluate correct and incorrect practices (mistakes) that occur in the preparation and delivery of business presentations, as well as how to avoid typical errors
  • Apply successful principles in creating business presentations
  • Apply successful principles in delivering business presentations
  • Synthesize, based on various models, their own approach and method of business presentation


Implementation Method

Participants are divided into teams that compete in solving a series of problem situations throughout the program. We use various methods during the program: facilitated discussions, role-playing, video feedback, case studies, group work, critical event analysis, demonstrations, presentations, brainstorming, questionnaires, panels, sharing of experiences, and more. We focus on practicing skills rather than dryly conveying theoretical information, which dominates in traditional teaching methods.



The optimal duration of the seminar is 16 school hours, divided into eight blocks of 90 minutes each.


Program Topics
  • Overcoming fear and stage fright before public speaking
  • Proper use of voice and diction as persuasive tools
  • Awareness and proper use of body language
  • Building self-confidence and assurance in presentation
  • Learning speech or presentation preparation techniques
  • Managing time and responding to comments, questions, and challenges
  • Structure, composition, or order of presentation
  • Fundamentals of effective argumentation
  • Practical examples (media analysis)
  • Effects and stylistic devices in presentations
  • Types of speeches and presentations and their characteristics
  • Five cardinal presentation mistakes
  • Structure and format of a powerful presentation
  • Verbal, non-verbal, and paraverbal communication in presentation
  • Visualization in presentations, rules of visual perception
  • Impactful conclusion
Number of Participants

The optimal number of participants is 8 to 12.

Business Presentation and Public Speaking