Seminar goal

«Imagination rules the world“ Napoleon

About 50% of economic growth of the developed countries is based on innovations. Behind innovativeness there is the so called ability of divergent (creative) thinking, i.e., of generating completely new ideas and solutions.
Research has shown that the left hemisphere of our brain deals with logical-analytical operations, that is, convergent thinking which usually results in finding the best solution in a problem situation.
The right hemisphere deals with processes of intuition and creativity, that is, divergent thinking which, in certain situations, generates many different solutions, some of which can be unusual, uncommon, etc. Using the creative «Out of Box» thinking is one of the key elements in the triangle of high accomplishment («Out of Box» thinking. knowhow, challenging goals). Or as Ludwig Wittgenstein famously put it “If people never did silly things nothing intelligent would ever get done“

Despite the exceptional value of creative thinking, in large systems it is often undervalued category. While some companies, such as advertising agencies have departments that are specialized in creative thinking and separated from other departments, methods to stimulate creative thinking for example brainstorming or techniques proposed by Disney or De Bono, usually are not the part of what managers find useful in their work. On the other hand, logical thinking, numerical analysis, comparison of historical data, analytics, etc., occupy most of the time managers. Most organizations like to think and act in an orderly manner..
In order to accomplish extremely high results, it is necessary to use our recently gained knowhow in a new way, with an open mind. And while our memory tells us how the world looked like and our senses tell us how the world looks like now, imagination tells us how the world could look like. Imagination is the key factor of creative thinking.

Seminar goal is the development and improving design thinking skills, knowledge and competences that are vital for successful creativity management. Through this seminar, participants will learn key competencies that modern employee must have – and techiques for mastering them, practical steps for developing their own skills. The training leader will pay special attention to the psychological and practical aspects of design thinking model applied to concrete business situations.

Who is the seminar for?

The seminar is designed for managers and experts of all levels, team leaders, the newly appointed managers and all others who want to develop their creativity management skills.


The training is organized in the form of workshops that are primarily oriented to experiential learning of the necessary skills. Our workshops are characterised by dynamic, interactive work with plenty of exercises that enable our participants to experience and practice directly the use of necessary skills. Besides that, during training, participants are constantly provided by feedback from the trainer. Participants are divided into teams of three or four that compete to each other. They are also constantly encouraged to exchange their experiences with their colleagues.

We use combined methods of learning:
• Presentations of key theory concepts
• Role-play
• Video feedback
• Teams competition
• Study cases
• Critical situations analysis
• Discussions
• Panels
• Demonstrations
• Brainstorming etc.


The optimal duration of the seminar is 8 hours.

After attending the seminar, participants will be trained

  • • To describe and explain successful models and principles of design thinking and creativity management
    • To analyze, identify, detect and assess the correct and incorrect actions (errors) that occur in the design thinking and creativity management process and how to avoid typical mistakes
    • To apply successful models and principles of design thinking and creativity management
    • To build syntheticly their own approach to design thinking and creativity management

From the content of the seminar

  • • Opening the mind, creative methods
    • What is Design Thinking
    • Case studies, Design Thinking model
    • Individual methods to stimulate creative thinking
    • Group methods to stimulate creative thinking
    • The use of Design Thinking in practical business situations

Number of participants

The optimal number of participants: 8 – 12.