A one-day conference SUPERBRANDS Summit was held on April 10th 2007, at the Regent Esplanade Zagreb.

A one-day conference SUPERBRANDS Summit was held on April 10th 2007, at the Regent Esplanade Zagreb.
The keynote speaker of the conference, which brought together more than 200 businessmen, was Marc Gobe, author of the concept Emotional branding and author of world’s bestselling book “Emotional Branding: The New Paradigm for Connecting Brands to People”.
The main topics of the Summit were Emotional branding, the challenges of global brand management and how to build and develop local brands. The purpose of the Summit was the gathering of the leading branding experts in the region, exchange of experiences and leading practices in the field of branding and presentation of leading brands to the professional community and to the general public.
Co-organizer of the conference was Superbrands, an international organization, the only global independent authority on branding presented in 73 countries around the world, and in 2006 started operating in Croatia.

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