IMMSP – International Management & MARKETING STUDY PROGRAM odžan je u period 23.11. – 8. 12. 2008. godine u četiri svjetske metropole

IMMSP – International Management & MARKETING STUDY PROGRAM odžan je u period 23.11. – 8. 12. 2008. godine u četiri svjetske metropole: New York, London, Pariz i Dubai. Ovaj program uključivao je studijske posjete uglednim svjetskim organizacijama / kompanijama:  : Nike, Bloomberg, House of Hoops, Apple, MoMa, Starwood Hotels and Resorts, Air France, L’Oreal, Moet et Chandon, Yahoo, Manchester United, Tesco, Nakheel Retail, Mall of the Emirates (Ski Dubai).

U programu je sudjelovao 25 sudionika, vodećih hrvatskih menadžera, a voditelj programa bio je Michael Morrison, voditelj  International Programme for Retail Research u Australian Monash University u Melburnu i glavni istraživač u Australian Centre for Retail Studies.

 

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